Daisy Barringer

I’m a creative and experienced content producer, storyteller, and copywriter with over 10 years of experience, ready to take on diverse writing projects. I’m very passionate about finding and telling stories that resonate with audiences. Areas of expertise include e-commerce marketing and editorial journalism.

Portfolio: https://www.daisybarringer.com/
LinkedIn: https://www.linkedin.com/in/daisybarringer/

Experience     

Copywriter/Journalist/Editor/Content Strategist ~Independent Contractor| 2013 - present

·   Write and edit long-form articles, often with tight deadlines, for publications including Thrillist, Eater, WineCountry Media, Eventbrite, SFist, Thumbtack, Adobe's blog, Patreon, Time Out, The Nob Hill Gazette, Buzzfeed, Hipcamp, Culture Trip, The Dodo, Dogster (if you have a 160 lb. Saint Bernard, you might as well put him to work!), and others.

·   Copywriter and content strategist for brands like MyFitnessPal, Blue Shield of California, See's Candies, Eargo, Victoria's Secret, AutoDesk, and Sephora.

·   Most recently, created a library of 75+ health and wellness articles for GuardianWell, a website from Guardian Life Insurance.

Thrillist | Aug 14 – May 15 (full-time SF Editor) and May 15 – present (freelance writer)
Online media website covering food, drink, travel, and entertainment
San Francisco Editor (Aug 14 – May 15); freelance contributor since 2015

  • Created the editorial strategy to boost readership and page views for Thrillist San Francisco (food/drink, local guides, travel).

  • Developed and managed a network of freelancers to write articles; edited stories before publication.

  • Pivoted to freelance after SF Editor position was eliminated (2015, budget cuts); write 75+ articles a year for the SF and national websites.

  • Consumed (and continue to consume) vast quantities of hamburgers under the guise of "research."

MyFitnessPal | July 21 – August 22
App and website that tracks diet and exercise
Marketing and product writer / Independent contractor

·   Wrote compelling copy to encourage subscriptions and app interactions, including product, social media, marketing, in-app, and more.

·   Developed and wrote an email campaign for new users and successfully increased engagement.

Blue Shield California | February 21 – June 21 and Sept 21 – Dec 21
Health plan provider
Master Content Strategist / Independent Contractor

  • Crafted and edited engaging and educational healthcare communications, including website articles, emails, and direct mail.

  • Boosted open rate for crucial emails encouraging members to make important health appointments.

NorCal Cannabis | April 19 – October 19
One of the largest vertically integrated cannabis companies in California
Content Strategist and Copywriter / Independent Contractor

  • Conceptualized and executed strategy and copy (websites, social media, and in-store concepts) for a multi-brand retail portfolio with a focus on an experiential retail destination.

Say Media  | Feb 11 – Jan 13
A technology and advertising firm that provided a publishing platform and sold advertising across that platform and an extended network of websites.
Editorial Manager & Creative Copywriter / Independent Contractor

  • Worked closely with influential media brands (style, tech, and living) and advertisers to create and implement successful custom content programs for high-traffic websites.

  • Wrote copy for advertising campaigns.

Sephora.com  | Sept 10 – Feb 11
Multinational retailer of personal care and beauty products.
Social Media Writer

  • Wrote product reviews, tips & tricks, beauty news, etc. for Sephora.com’s blog, created daily Facebook status updates, and managed the Twitter account.

Six Apart, Ltd. | Sept 07 – Jun 10
A blogging pioneer, Six Apart was a software company known for creating the Movable Type blogware and TypePad blog hosting service.
Sales Development Manager, Marketing Solutions; Communications & Editorial Manager, Marketing Solutions; Community Relations Manager, Media

  • Developed, implemented, and optimized custom marketing programs for major brand advertisers across the Six Apart Network

  • Created editorial standards and best practices for custom marketing programs.

  • Wrote sales marketing collateral and marketing communications.

bebe Inc. | May 06 – Sept 07
Women’s retail brand that develops and produces apparel and accessories.
Copywriter

  • Crafted all marketing copy on tight deadlines, including the website (headlines, product descriptions, etc.), emails, and print catalogs.

  • Somehow, once again, challenged with (and succeeded at) coming up with a plenitude of synonyms for "sexy." (see Victoria’s Secret below)

University of North Carolina Wilmington | Aug 03 – Dec 05
Undergrad Instructor

  • Instructor for undergraduate writing workshop classes; prepared all curriculums, course materials, and lessons.

  • Used effective teaching and assessment methods to engage student interest and creativity (even with the allure of the beach less than a mile away).

Victoria’s Secret Direct | Apr 01 – July 03
Popular direct-to-consumer lingerie, womenswear, and beauty brand
Internet Copywriter for VictoriasSecret.com

  • Created all of VictoriasSecret.com's marketing, editorial, product, and customer service copy, including the website and emails.

  • Found and used every existing synonym for "sexy."

dELiA*s, Inc.  | Apr 00 – Apr 01
A lifestyle apparel brand geared towards pre-teen and teenage girls.
Writer for dELiA*s.cOm; Assistant Style Editor, iTurf.com (teen lifestyle website)

  • Wrote and edited high-quality content ("Find your prom personality!") for a fun (and delightfully fickle) teenage audience.

Education

University of North Carolina Wilmington, Creative Writing
M.F.A. with a concentration in Creative Nonfiction Writing

New York University, Tisch School of the Arts
B.F.A from the Dramatic Writing Program with a concentration in screenwriting

San Francisco Comedy College
Beginner stand-up classes