Daisy Barringer

Portfolio | LinkedIn

Hi, I’m Daisy—a writer, editor, and content strategist with a deep love for storytelling, a healthy respect for deadlines, and an uncanny ability to write clearly about pretty much anything (including, once, my fear of pigeons).

Over the years, I’ve worked with top-tier brands like MyFitnessPal, Blue Shield of California, See’s Candies, Sephora, and Victoria’s Secret, as well as editorial outlets including Thrillist, Eater, BuzzFeed, and The Nob Hill Gazette. Whether I’m developing a brand voice from scratch, crafting content strategies, or writing a personal essay, I bring clarity, empathy, and creativity to everything I do.

I specialize in writing that informs, inspires, and occasionally makes people laugh—across industries like healthcare, wellness, lifestyle, food & beverage, travel, and e-commerce. If the goal is to connect with an audience in a meaningful way, I’m all in.

See below for a selection of roles and projects that show what I do best.

Experience     

Copywriter and Content Strategist (15+ years) | Independent Contractor

Clients include MyFitnessPal, Blue Shield of California, See’s Candies, Sephora, NorCal Cannabis, The Guardian Life Insurance Company of America, Victoria’s Secret, Eargo, Thumbtack, and more.

I help brands find their voice—and use it well. Whether it’s building out a content strategy, crafting high-performing campaign copy, or refreshing an entire digital experience, I create content that’s clear, compelling, and on-brand.

  • Write copy for websites, emails, landing pages, product descriptions, and print

  • Develop brand voice and messaging guidelines that drive engagement

  • Collaborate with cross-functional teams to bring ideas to life (on time and on tone)

  • Edit and refine copy to ensure consistency and resonance

Editorial Journalist (15+ years)| Independent Contractor

Published in Thrillist, Eater, WineCountry Media, Eventbrite, SFist, Time Out, The Nob Hill Gazette, Buzzfeed, Hipcamp, and more.

I’ve written about travel, fashion, food, wellness, wine, sports, advice, and the occasional pigeon-related anxiety. I love telling stories that inform, inspire, and feel personal—even when they’re not.

  • Pitch, report, and write feature stories and evergreen content

  • Conduct interviews and original research to bring ideas to life

  • Meet tight deadlines while keeping voice, tone, and accuracy intact

Behavioral Health & Educational Content Writing / Independent Contractor

I create accessible, engaging content that helps people make sense of their health—physically, mentally, and emotionally. My work draws from experience writing for Blue Shield of California, Eargo, and Guardian Life, and includes everything from blog articles to public health campaigns. Whether I’m collaborating with subject matter experts or translating complex topics into plain language, I approach every project with clarity, empathy, and a deep respect for the reader.

  • Develop consumer-facing health and wellness content across platforms, with a focus on education, actionability, and inclusivity

  • Write articles, blog posts, and campaign messaging on topics such as vaccines, preventive care, hearing health, mental health, and financial wellness

  • Translate complex medical and insurance topics into clear, accessible narratives, often at a 6th-grade reading level

  • Collaborate with healthcare stakeholders to ensure accuracy, impact, and resonance

  • Past work includes vaccine awareness campaigns for Blue Shield of California, accessibility and hearing health content for Eargo, and a financial, physical, and mental wellness article library for Guardian Life

SF Editor and  Freelance Contributor | Thrillist, Vox Media

I launched and led editorial strategy for Thrillist San Francisco, managing freelancers, assigning stories, and driving audience growth. Then I went freelance and wrote... a lot.

  • Oversaw local content calendar and edited freelance contributions

  • Wrote 75+ articles annually, from city guides to listicles to highly scientific burger rankings

Editorial Manager & Creative Copywriter | Say Media

Collaborated with advertisers and editors to create branded content programs that didn’t feel like branded content.

  • Developed custom editorial strategy for lifestyle, tech, and wellness campaigns

  • Wrote campaign copy, product content, and promotional materials

Sales Development & Marketing Solutions | Six Apart, Ltd.

Created custom marketing programs and content strategies for major advertisers.

  • Established editorial guidelines for branded campaigns

  • Wrote internal and client-facing marketing collateral

Undergrad Writing Instructor | University of North Carolina Wilmington

While earning my MFA in Creative Writing, I taught English and Creative Writing to undergrads—developing original course materials, leading workshops, and keeping students engaged (even with the beach just down the road). I focused on building a supportive classroom environment that encouraged curiosity, clarity, and a genuine interest in the craft.

Education

M.F.A. in Creative Writing | University of North Carolina Wilmington
Concentration in Creative Nonfiction Writing

B.F.A. in Dramatic Writing | New York University, Tisch School of the Arts
Concentration in playwriting and screenwriting

Beginner stand-up classes | San Francisco Comedy College

Skills

Writing and Content Strategy: Copywriting, Brand Voice Development, Editorial Storytelling, Journalism

Marketing Communications: Strategic Messaging, Advertising Copy, Email & Website Marketing, Press Releases, Case Studies, Campaign Development

Conversational AI & Script Development: AI Scriptwriting, AI Model Training, Tone Optimization, Conversational Flow Refinement, AI Personality Development

SEO & Digital Content: SEO Writing, Digital Copywriting, E-Commerce, High-Conversion Product Descriptions

Editing and Refinement: Developmental and Line Editing, Content Review, Brand Consistency, Voice & Style Enhancement

Health Literacy & Patient Education: Patient-Centered Writing, Plain Language Adaptation, Health Communication Strategy, Accessibility-Focused Content

Industry Expertise: Food & Beverage, Travel & Hospitality, Healthcare, Health & Wellness, Finance, Interviews, Human Interest & Feature Writing