Turning a Standard Promotional Postcard into Something Worth Keeping

In 2019, I was tasked with writing copy for a postcard that NorCal Cannabis was handing out at a cannabis industry retreat in the Mendocino redwoods.

Realizing how quickly promotional postcards end up in the recycling bin, I proposed a different approach: a retreat-themed sticker book.

Not only did it allow us to share more information, but it also sparked a bit of joy and made sure attendees actually wanted to keep it as a souvenir.