Blue Shield of California Marketing Emails

Colorectal Cancer Prevention Email Campaign

Email 1: Sent to women 50 to 64

Subject Line 1: Colorectal cancer is one of the most preventable types of cancer
Preheader 1: But only if you get screened for it

Subject Line 2: Getting screened for colorectal cancer is the best way to prevent it
Preheader 2: And it’s highly treatable if caught early

Follow-up email Subject Line: Don’t put off this very important screening
Preheader: Talk to your doctor today about colorectal cancer

Email 2: Sent to women with Medicare (typically 65+)

Email 3: Sent to men 50-64

Subject Line: Getting screened for colorectal cancer is the best way to prevent it
Preheader: And it’s highly treatable if caught early