Marketing Articles

Blue Shield of California Article

During the pandemic, it wasn’t uncommon for parents to skip scheduled vaccinations for their children because they were too nervous to go to the doctor’s office. This article was included in an email encouraging them to get caught up on vaccines and to address any concerns they may have.

Patreon vs. Memberful Marketing Article

Helping Creators Choose the Right Platform—While Keeping Them in the Family

This comparison piece was crafted to help creators understand the differences between Patreon and Memberful (which Patreon owns). The goal? Empower informed decisions without losing them to a competitor.

By balancing transparency with strategic positioning, I wrote copy that guided readers through the pros and cons while subtly reinforcing why staying within the Patreon universe made sense.